Remember the posting I made last year about the Rubens pate? An Ozzie firm using the brand name of "Rubens", a Belgian renaissance painter, to market its products, in this case a pate....
If not, click on below link to read it or refresh your memory....
Well, well....well......seems it's not only the Ozzie firm who has gone down the road of using iconic names for branding......
Few weeks ago, my dearest asked me to fetch some milk for the kiddo at the nearest 7-11 and I duly obeyed, just snapping up the first carton that I had laid my eyes upon....without any afterthought....
But when morning came, whilst serving our daughter a bowl of cereals with milk, my eyes went wide open once I gazed over at the carton of milk....
Trappist?........Trappist?!?!?
Hey,hey,...hey........isn't 'Trappist' a name originating from my region where I grew up, the low lying countries of Belgium and Holland??!??........
For your info, a "Trappist" is a beer!!!........brewed by Trappist monks, Belgium and Netherlands, within their monastery.....an age-old endeavour, known as an exquisite brew amongst beer connaiseurs...
So how does it wind up as the name of a dairy firm in Hong Kong, the Far East then?!?!? The comparison between the two is really far and apart..........one is a monk beer(I suppose that God approves this alcoholic indulgence :p), ......one is the name of a milk company.
My best guess is that a while back the founder of the dairy firm visited Belgium/Holland for resourcing/study purposes during the set-up of his company and drank a bit too much "Trappist" whilst under the tutelage of his Belgian/Dutch masters......
Then he became so 'high' and addicted on the beer and thus being seriously intoxicated decided on the spot that his milk products in Hong Kong should bear the name of "Trappist".........honouring the beer itself.
Is this theory of mine plausible enough?!? Could be....I'd rather stick to my version of the story then admitting that the dude simply stole the 'name' for his own entrepreneurial activities......that gets me wound up even more!!!!!!!
'Cos in the end I cannot imagine monks (be they buddhist rather than christian monks) concocting milk for the Hong Kong populace.........that would be so out-of-this world!!!!
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